Are You Newsworthy?
By Harry Hoover - 1/4/2008
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media. That`s not to say a news release shouldn`t be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom news relea...
Creativity and Innovation Management ? Personality Testing
By Kal Bishop - 1/4/2008
Whilst tests measuring the creative or innovative personality exist, there are a number of inherent flaws. Some are noted below: a) Whether a creative or innovative type exists at all is highly contentious. Creativity can be defined as problem identification and idea generation ? universal abilities...
Can Buying Groups Save You Money?
By Paul Joseph Buisson - 1/4/2008
Let me give you a brief history of Group Purchasing Organizations (GPO). They have been around for decades. Do you know what types of businesses get the best pricing on all of the goods and services they purchase? The answer is healthcare facilities. Do you know why? I?ll tell you. Nearly any hea...
New Laws Effect the Way Businesses Must Protect Their Customers
By Keith Tyson - 1/4/2008
While most of us have heard statistics about the financial losses surrounding identity theft, most people aren?t surprised to learn that data theft is growing at more than 650% over the past three years, according to the Computer Security Institute and the FBI. What some individuals might be surpri...
ISO 9000 Standards
By Peter Emerson - 1/4/2008
ISO 9000 is a vastly popular set of standards accepted by businesses and consumers worldwide. ISO 9000 is a method by which businesses can monitor the quality of their customer service as well as the quality of their products or services. Generally speaking, there are three quality standards within ...
Anatomy of an Office Chair
By Nick Telford - 1/4/2008
The office chair is ubiquitous in every part of the office
- in cubicles, the CEO`s room, conference rooms, the
cafeteria, the reception area and more. Whatever the area,
the purpose is singular - to sit down in a comfortable and
healthy manner. The office chair is no longer just another piece of
fu...
Print Marketing Campaign, What`s Important and What`s Not!
By Steven Schneidman - 1/4/2008
Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone wil...
How Public Relations Changes Minds
By Robert A. Kelly - 1/4/2008
Public relations changes minds in the process of delivering
what business, non-profit and association managers need
more than almost anything else ? the kind of key stakeholder
behavior change that leads directly to achieving their
managerial objectives. It happens when the right kind of public re...
How To Write More Powerful Brochures, Leaflets, And Catalogues
By Suzan St Maur - 1/4/2008
Probably the most interesting thing about brochures and leaflets is that they`re seldom read in what we`ve come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists` waiting rooms, they will flick through brochure...
Five Ways To Find Outsourcing Clients
By Henry DeVries - 1/4/2008
Despite the recent frenzy around the boom in outsourcing, this "trend" isn`t a new phenomenon. The concept of U.S. firms outsourcing various functions to low-cost, high-talent labor pools has existed for more than 20 years. Until recently, large corporations dominated the outsourcing landscape, ofte...
Ten Relationship Traits And Skills For Good Leadership
By Barbara White - 1/4/2008
An important aspect of good leadership is the ability to work and relate with others. When creating and building your unique leadership style consistently developing relational skills is a priority. There are ten qualities that characterize successful leadership in the area of relating and communica...
ABANDONING THE POVERTY MENTALITY SYNDROME
By Dr. Eileen Silva - 1/4/2008
Copyright 2006 Dr. Eileen Silva ?Conference calls are too expensive.? ?I don?t have the money to attend the conference.? ?I can?t afford to advertise.? ?I?m not making the money John (or whoever) is making, so I?m not able to do X, Y, Z.? I?ve heard a lot of these comments during my twenty plus ye...
Scammers Use Better Business Bureau Name To Commit Scams
By Dean Phillips - 1/4/2008
The Better Business Bureau recently issued a national alert to warn consumers and businesses about two questionable operations that are falsely using the BBB name to scam victims. One business is perpetrating an advance fee loan scam that targets consumers and businesses with poor credit records. It...
Intro to Health Forums
By Tyler D Falls - 1/4/2008
Health forums are great for gathering information, resources, advice, tips and tricks, business names/information, product reviews, expert advice and much more. Many forums have experts on health subjects that are monitoring the forums 24/7 and are very quick to reply to your po...
Outsourcing Sales & Marketing: When Does It Work?
By Andrew Rowe - 1/4/2008
The Age of Outsourcing and Sales and Marketing. Today, now more than ever, companies need to go outside to find partners, consultants, inter-management solutions, and service providers who can help them to cover the range of their needs of sales and marketing. As new rules have been invented regar...
Starting a Business? Reasons Why You May Need to Recruit an Advisory Board
By Dr. Robert J. Lahm - 1/4/2008
Do you know everything? Do you know everyone? Do you have strengths and weaknesses? I assume that your answers to these three questions are ?No, no, and well, yes,? given in the order of the questions, as posed. If you are contemplating starting a business, merrily bootstrapping your way to what...
Top Five Publicity Myths
By Margie Fisher - 1/4/2008
Most people consider getting publicity the most important part of public relations. It`s also very mysterious to many people. Here are my top five publicity myths, to help make publicity better understood. 1. Who you (or your publicist) knows at the media is more important than the story idea. Su...
Problems with Hiring the Turncoat
By Don Doman - 1/4/2008
On the surface Gary looked like a really valuable employee. He was employed by a well-established regional business. He was a published author in a state-wide industry, monthly publication. He had contacts in both large and small population markets. Gary was paid well, but he wanted more. Based on h...
Networking And Attraction
By Lorraine Cohen - 1/4/2008
I meet a lot of different people both socially and professionally. Being self -employed, I`m at many business mixers and networking events. Whether for professional reasons or casual conversation, the question "What do you do?" comes up. The answer is usually your 30-60 second elevator speech... Hi,...
Illegal Interview Questions: How To Handle Them
By Carl Mueller - 1/4/2008
Legal interview questions come in all shapes in sizes and local employment laws will dicate which ones are illegal. Typically, the following topics are off limits for interviews and are not considered to be legal interview questions: Age
Marital Status
Information about your ...
Have You Got a Minute?
By Beverley Hamilton - 1/4/2008
Such an innocuous little phrase, yet when you are hard at work, really focused and engrossed in what you are doing this seemingly harmless request can be a nightmare distraction. ?The average American has 50 interruptions a day, of which 70% have nothing to do with work? W. Edwards Deming Int...
How To Miss The Target
By Peter Hunter - 1/4/2008
Target setting in the workplace has for the longest time been seen as a key function of the manager. The manager considers all the factors of the past, of personnel, and of production then sets the target that his boss feels he should be achieving. It is not often that the target is based in reality...
What Are Online Masters Degrees?
By Amba Dubois - 1/4/2008
Online masters degrees are higher education college degrees that are earned over the Internet. In order to apply, individuals must first have a bachelor`s degree in the same field of study as the masters degree they wish to obtain. Masters degrees are offered in many different fields of education. I...
Kick-Off Your Web Traffic Virus!
By Codrut Turcanu - 1/4/2008
Have you noticed lately how savvy webmasters are using
simple, content-rich articles to pull-in more targeted
*traffic* to their Web Site audience without spending
a dime on promotion or advertising? It`s a fact: content is KING on the Internet. Heavy
traffic Web Sites and BIG Newsletter directories...
Business Postcard Marketing: 35 Ways to Use It
By Alan Sharpe - 1/4/2008
Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer. You can use postcards in dozens of...
7 Lean Marketing Laws For The Inspired Entrepreneur
By Debbie Jenkins - 1/4/2008
The following laws will provide guidance on how to act, think and work in a lean way. You can apply these laws to all areas of your life, work and business to get bigger results from the time you invest.
1. Multiple Rewards
Aim to be rewarded multiple times for a single effort. M...
Know What You Are Selling As If You Were Buying It
By A Renee Grover - 1/4/2008
Recently I wanted a new lawn mower as we have an acre of land and we have to keep it mowed pretty regular in the spring and summer and the riding lawn mower from Wally World had fallen apart and had to have something repaired every year for the short four years we limped it through. I called my Dad ...
Job Search Lessons from Before The Super Bowl
By Jeff Altman - 1/4/2008
Every year, football teams coming to training camp in August to prepare for their season, They will play 4 or 5 exhibition and 16 regular season games to determine which teams will meet in the playoffs in ?one and done? elimination for the opportunity of playing in The Super Bowl. What lessons can w...
Resume Writing Dos and Don`ts
By John D Williamson - 1/4/2008
Do these things
Include your full name - don`t use nicknames or abbreviations
Use a telephone number that you can always answer - use a cell phone if possible or make sure there is an answering machine at the listed phone number
Use bullet points to highlight information -...
Business Force Multipliers!
By Rick Parrott - 1/4/2008
There is a concept in the military called a force multiplier. This is anything that increases the effectiveness of the military unit. Like a machine gun verses a single shot rifle. The machine gun is several times more effective than the rifle. Thus, the machine gun can take the place of a whole ...
Strategic Business Planning - Don`t Plan to Fail By Failing to Plan
By Brian James - 1/4/2008
Developing a Strategic business plan is a crucial element in determining your ongoing business success. You can maximise business growth and minimise risk through effective strategic and contingency business planning. Plans do not have to be set in concrete. On the contrary, flexible business planni...
Selecting A Collection Agency
By Steve Austin - 1/4/2008
If you run a business, you are sure to have some customers who require a lot of follow-up before they pay you. Often you spend too much time and energy to collect money that is rightfully due to you. Giving this task to a collection agency will help you: Concentrate on your core business rather than...
Why Bachelors Make Bad Decisions: Five Tips to Move from Reality Television to Your Career Change
By Cathy Goodwin - 1/4/2008
The Bachelor is one of the many reality shows that have gripped the US television viewing audience. Premise: A very eligible Bachelor (last season featured an NFL quarterback) stays in a mansion with several eligible young women. They seem to spend their days swimming, tanning, and speculating about...
The Quest for Passive Income
By David Parton - 1/4/2008
Passive Income, residuals, royalties three ways to get paid multiple times for a one-time effort. You write a song in 1970 it gets covered by many artists. Each artist sells many albums or radio stations play your tune and Presto! you get a royalty check in the mail, even decades after you first pub...
Strategic Marketing: "Being There" Maximized
By Daniel Wadleigh - 1/4/2008
Whoever is in control of sales to the end-user is the real one in control. A contractor can switch distributors and/or manufacturers instantly and likely not suffer much, but the "buck stops here" on the shelves of distributors if the ones who sell to end-users go elsewhere to buy product. That is w...
Make Your Fortune in a Paper Business
By J. Stephen Pope - 1/4/2008
The problem with some business ideas is their cost.
To manufacture and market a product you have invented
could cost you millions of dollars. The investment in
machinery, buildings, inventory and other expenditures
could bankrupt you before your first sale ever occurred. For this reason, many p...
Cisco CCNA / CCNP Certification: OSPF ASBRs Explained And Illustrated
By Chris Bryant - 1/4/2008
When I first started studying for my CCNP, some of the concepts of OSPF really confused me. This was especially true for the ASBR, stub areas, and total stub areas. Sure, I could memorize the LSA types associated with these devices and area types, but there just weren`t any illustrations that explai...
Data Disasters....Horror Stories of Data Loss
By Harald Anderson - 1/4/2008
The threat of data loss exists with almost every click of your mouse. Life in the online world can be dangerous. Smart businesses will do whatever is required to minimize that risk. Have you ever lost all of the data on a floppy disk and had to redo an entire afternoon?s work? Perhaps you have re...
There Are Tons Of Small Business Grants For Womwn...But Where?
By Jeff Schuman - 2/14/2007
When starting a small business it can be costly, and finding a
grant if you?re a women isn?t always the easiest thing to do.
Little do most people know, there are millions of dollars just
waiting to be claimed for grants from the government and other
little-known organizations. It can be very d...
Ceos And Boards Are Locked In A Spiral Of Doom
By Brent Filson - 2/12/2007
American CEOs are dropping like flies. Boards, armed with new federal rules and stock exchange requirements coming in the wake of the corporate scandals of the past few years, are getting rid of underperforming CEOs at record rates. This trend is all the more notable because it`s happening during ...
Small Businesses Make a Big Impression: Use a Meeting and Conference Center to Connect with Clients
By Aldene Fredenburg - 2/9/2007
You`ve got a great business plan, a phenomenal product or service, and the energy and drive to promote your business. There`s only one problem. You`re running your entire company out of a corner of your living room, or your garage; or you`ve rented a hole in the wall office furnished with ancient of...
Is Cold Calling Dead?
By Frank J. Rumbauskas, Jr. - 2/5/2007
Is cold calling dead? And if laws are being passed to put it to rest once and for all, how do we generate business from now on?
Opinions on the subject vary greatly depending on the background of the individual. For example, most of the old-timers are vigilant in preaching their belief that the on...
The Safest Way to Start Your Own Business
By Barnaby Kalan - 2/1/2007
Many people are frustrated by their current full-time jobs, but hesitate to take that first step toward independence out of fear.
When you?re used to a steady paycheck from a regular job, and have family and other financial obligations, stepping out of your comfort zone just seems too risky ? no ...
Managing Your Business When One Client Takes Alot of Your Time
By Leila Johnson - 1/31/2007
How often has your schedule been thrown out of whack because of a client?s needs?
I try to live by the 80/20 rule: working from my home office 80% of the time and working onsite with clients 20% of the time. But, the past week has been the exact opposite.
I had a demanding onsite project. I ha...
Build Trustworthy Relationships with your Affiliates
By Abe Cherian - 1/30/2007
All companies treat their affiliates differently. In fact,
your affiliates are your driving sales force. Unlike in the
off-line world, they don`t get paid by the hour, they get
paid for the sales they make.
This means you, the business owner, only pay for what you
sell, but it also means tha...
Exploring The World Of Day Trading
By Michael Sanford - 1/22/2007
Are you looking into a career in day trading? In the past, the tools for day trading were available only to professionals. But thanks to the power of the Internet, everything you need to get started is now conveniently online. If you have a nose for business, guts and a sharp instinct for how the ma...
A New Approach To Site Promotion
By Andrew J. Morris - 1/17/2007
I have a bad habit of designing great websites, then letting them flounder for lack of promotion. It`s not that I don`t know how to promote a site, I just don`t like doing it. I`d rather work on my next site than take the time to promote an existing one.
I don`t think I`m alone in this. There are...
Convince Yourself That You`re Worth Selling
By ADD Coach Jennifer Koretsky - 1/16/2007
"Selling" is often considered a dirty word in the world of ADD Coaching. Many people associate sales with smarmy guys in cheap suits who see dollar signs instead of people.
But selling is not about deceiving people, and it`s not about taking advantage of them, either. Selling your ADD Coaching s...
Working at Home : The Dream and the Reality
By Stephen Bucaro - 1/26/2006
Everyone dreams of working at home. No sitting in traffic breathing car exhaust. Wake up and start work when ever you choose. Work in your pajamas. Do only interesting tasks that you enjoy. Take a break whenever you feel like it. Sounds too good to be true.
The reality is that the first thing man...
Rat Race Blues E-book Review
By Bonnie Jo Davis - 2/4/2005
RAT RACE BLUES: How To Break The Stranglehold
Darlene Arechederra
DAR N-Centives
25 Della, Fenton, MO 63026, 636-343-5495
October 2002, ISBN: None, Format: E-book
92 pages, $16.95
http://www.RatRaceRemedies.com
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